for the ladies over in europe who might not be so into the world cup, switzerland created a fetching commercial full of beautiful men to lure you to their neutral lands. my favorite part is when the guy baling hay uses his pitchfork to dump a pile of hay right where he picked it up from. (via)

you can see a couple of photos from a trip to switzerland here. i also call that trip the skiing trip of terrifying death where i learned it is almost always better to drink spiked hot chocolate on the lodge then end up with your ski pole stuck through your arm with european children laughing at you.