Ezra's excited about the trailer for Al Gore's new film, An Inconvenient Truth. I can understand his enthusiasm. I'd love to see Gore enter the '08 field, too (who else can save us from a Democrat-sapping Hillary run?), and we should certainly all be paying more attention to global warming. But this hyperbolic trailer makes me wince. "Did the planet betray us... OR DID WE BETRAY THE PLANET!?!?!" Ugh.

Also: "By far, the most terrifying film you will ever see." I donno, trailer guy. Receding glaciers are bad and all, but that one dude used an ice hook. And that leather-winged thing that drove the truck to kill the kid from Ed? He was pretty bad, too.

Sadly, I think you have to decide up front whether you're making an important environmental documentary, a launching pad for a candidacy, or an alarmist blockbuster (pitch: "it's like Deep Impact meets lecture series! The Day After Tomorrow, but even more boring!"). Declaring that it received three standing ovations at Sundance doesn't really help, either — I'm sure the film has also received glowing reviews from PETA and the in-house critic for the American Communist Party, but that may not translate into a big opening weekend.

And really, if you can't sell this to me, you aren't going to be able to sell it to anybody. Hell, I even buy the invented-the-internet bit — and as you might guess, I'm kind of protective about my internet. Recut the trailer, guys. I'm sure you've made a perfectly nice documentary (the footage looks beautiful). But if you think kids are going to start bring Inconvenient Truth lunchboxes to school, you've got another thing coming.