damn

posted by catherine / February 15, 2006 /

don't know if anyone else subscribes to email tipster service daily candy - i do for both chicago and d.c., and while i often find their tips to be a) more geared to people earning $80,000/yr and up b) too cutesy, every once in a while they know what they're talking about.

well, i guess those folks knew what they were doing - they could soon be sold for more than $100 million, says the WSJ:

Mr. Pittman bought a controlling stake in the site for about $3.5 million in 2003. With traditional and electronic publishers keen to get their hands on Internet-advertising properties, Daily Candy could fetch more than $100 million, people familiar with the matter say.

While a relatively small transaction, a Daily Candy auction will be an important barometer for the pace and valuation of Web deal making. During the past 18 months, Internet media transactions have attracted top valuations, as publishers worry that advertising dollars are migrating online and away from newspapers, magazines and television. Big media players such as News Corp.; Dow Jones & Co. Inc., which publishes The Wall Street Journal; and E.W. Scripps Co. all have made Internet-related acquisitions.

Daily Candy's business is a simple one: It produces urbane email newsletters that make daily recommendations on shopping, entertainment, food and media. Originally written for a clutch of trend-obsessed New York City women, the site produces 11 electronic newsletters, including editions for Chicago, San Francisco and London. Advertisers pay for access to the newsletter subscribers.

Without costs for printing or the need for much editorial product, Daily Candy boasts margins of nearly 60%, say people familiar with the matter. The hope for 2006 is that the business will produce revenue somewhere less than $20 million, with earnings before interest, taxes, depreciation and amortization in the low-teen millions, these people say.

anyone interested can read an old but good interview with founder dany levy here.

Comments

I'm dumbfounded. I mean, I enjoy the emails every once in a while, but how on earth can they be raking in that kind of money?

Posted by: chrisafer on February 15, 2006 11:58 AM

i'm not sure...they must have a big, big, big readership. and the article's right, it probably costs them barely anything to produce the short, daily emails. they can't have more than a few people working for them in every city, so i guess they don't spend a lot on salary. i'm not sure what their advertising rates are...

Posted by: catherine on February 15, 2006 12:04 PM

I donno. I have VERY hard time believing those numbers. Weblogs, Inc. is believed to have gone for between 20 and 35 million.

Posted by: tom on February 15, 2006 12:12 PM

yeah, that $100 mil is just speculation, but still!

Posted by: catherine on February 15, 2006 12:14 PM

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