adventures in branding

posted by catherine / December 23, 2005 /

driving back from a fairly successful christmas shopping journey in the wilds of the 'burbs (well, successful for me. tommy came back with: nothing), tommy and i were stopped at the intersection in arlington near harris teeter. not having been back there in a while, i was checking out the strip mall sign to see if any new stores or restaurants had moved in. and lo and behold, something had! but it was confusing. it was ugly. it was a place called...PIE-TANZA!

pie-tanza, tommy and i muttered under our breath, looking at each other. pie-tanza? pie-tanza! piiiiiiiiiiiie-tanza.

what the fuck.

who names their restaurant pie-tanza? (it's a pizza place, for the record, not that we had to look it up on the internet or anything to figure that out. i thought initially it was a pie store). TANZA is not a word. it is not attached to any word. it makes no sense. it has nothing to do with anything related to pizza. it has nothing to do with anything related to the fabulousness of pizza (ie, pie-tastic would make a smidgen of sense). pie-tanza. pie-tanza. pie-tanza.

the word is, less than 24 hours after our realization that it existed, now legend in tommy's and my vocbaulary. i plan on saying it when "what the fuck" would suffice. "you got me THIS for christmas? pie-tanza?!"

but how could somebody have thought of so terribly awful of a name? what is the motivation behind it? WHY GOD WHY PIE-TANZA?!?! and so i turn to the internets, as i so often do, to try to figure out what madness could have been in play behind this insane decision. why, internets, would you ever name your pizza place pie-tanza? help out a girl who has spent a large chunk of the morning puzzling over this inanity.

pie-tanza.

Comments

Because you've now turned it in to a meme. As have, I'm sure, dozens of others who passed it as well. I mean, if you accept that your business is going to fail, you may as well make yourself as mythic as possible.

Posted by: Michael on December 23, 2005 12:07 PM

Which harris teeter ... by pentagon city or on gleeb?

Posted by: don on December 23, 2005 07:01 PM

neither i think - the one on lee highway? my arlington geography has become fuzzy.

Posted by: catherine on December 23, 2005 10:26 PM

pietanza means "cuisine" in italian = place that serves italian food.

Posted by: on January 9, 2006 01:06 AM

pie-tanza is a spin of two words. pietanza, which loosely translated means cuisine in italian, and pie, as in pizza pie. come on!!! give it a rest.

for the record, their pizza is outstanding. did you give it a shot or just throw your nose in the air and act like a total snob. what the fuck!?

Posted by: on February 8, 2006 10:54 AM

uh, no. we just drove by and were stunned by what i stand by as the total stupidity of their name, even if it translates in italian to something that makes some sense.

Posted by: catherine on February 8, 2006 10:56 AM

catherine left her ______ in too long

Posted by: on March 26, 2006 12:21 PM

man, pietanza has a lot of crazy fans.

Posted by: catherine on March 26, 2006 12:27 PM

Tanza is actually my real legal name! No joke my dad made it up!
New Jersey gal

Posted by: Tanza on October 29, 2006 09:36 PM

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