i know i don't know much about sports...

posted by catherine / September 26, 2005 /

but what is up with the ridiculous cross-promotion or just-plain-weird promotion going on by the anchors DURING SPORTS GAMES WHEN THEY SHOULD BE COMMENTATING? i'm watching monday night football (it provides a soothing background for comma studying and article writing), and they just had gina davis on for a painful five-minute interview about her new show, commander in chief, which premieres tomorrow on abc. i understand showing COMMERCIALS during MNF for a new show, but aren't you going to alienate and piss off fans who just want to hear the crazy anchor men talk about, you know, the game, and don't want to look at a creepily masculine gina davis? also, what happened to her? didn't she used to be kind of hot?

i was also watching the cubs' game yesterday on the local tv station (as an aside: i've gone crazy, opted to not get cable, and only get broadcast now, and i soon might find myself missing even michael chiarello) and found an even more mind-bogglingly bizarre promo. i tuned in a bit late, so i'm not sure exactly why this was happening, or in what way it benefited the station, but anyway: they had kids from a local band sing "take me out to the ballgame," and before and after the song kept playing clips of the group, and the 50-something anchors raved, literally gushed, about how mind-blowingingly awesome this band (who looked like a younger, less-cracked-out version of the libertines) was. they then had a band member do commentary for a while on the game with the anchors, except the entire thing turned into a discussion of the local music scene, with the band kid sounding bemused and stoned the whole time while the old guy anchors talked about how great some local indie bands were. NEVERMIND THE BASEBALL GAME OR ANYTHING.

what. the. fuck.

is this a new phenomenon, or have i just somehow managed to avoid it up until now?

Comments

As far as I know, MNF just started doing this, but they've been having guest announcers at Cubs' games for a long time. That's because Cubs' games aren't about baseball, they're about hanging out.

Posted by: ogged on September 26, 2005 10:59 PM

that makes sense...but they should find guest commenters who a) are coherent and b) don't make the anchors sound like idiots when they talk about them.

Posted by: catherine on September 26, 2005 11:15 PM

You were sober when you watched this, weren't you?

Posted by: ogged on September 27, 2005 12:52 AM

ggod point.

Posted by: catherine on September 27, 2005 08:13 AM

I think the argument is that MNF fans aren't going to change the channel no matter how insipid and awful the cross-promotional stunts may be. That was a classic example of an awkward promotional appearance, by the way, between the forced camraderie and the fact that she was wearing a shirt and tie. Hilariously bad.

My favorite is when the star of a show that's about to premiere on the network just so happens to be in the crowd watching the game. What a coincidence!

Posted by: Jake on September 27, 2005 10:11 AM

The Cubbies have been out of the playoff race for a while now...what else do they have to talk about?

Posted by: information leafblower on September 27, 2005 01:45 PM

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