as if the don mclean association wasn't enough
Jesus fucking christ. Argh. Charles and I are watching the All-Star game right now. The broadcast comes back from break, and the announcers tell us (paraphrasing) "a banner's just been unfurled in the outfield" -- and indeed, a large vertical stripe of fabric, seemingly hand-painted, has been draped over a billboard suspended above the outfield, and it's got the letters HHRYA.com painted on it -- "I have no idea what that's supposed to mean, but clearly someone went to a lot of trouble to do it."
Hmm. Some sort of guerilla website promotion at the All-Star game? Intriguing. It's a little weird that the FOX broadcast would give it exposure, but baseball games, even the All-Star game, consist of an awful lot of airtime to fill with chatter. The HHRYA website is slammed, of course, and the Coral cache won't load, but it gets far enough that I can see it's trying to get content from textamerica.com. Somebody's moblog? Very interesting.
Well, it's been a few more minutes, and now I can load the site. And you know what? It's a fucking viral marketing campaign for a fucking Chevy. Rewound the Tivo -- hey, whaddayaknow! The banner was draped over a Corvette ad. And the greenscreened batter's box ad for that at-bat was a Chevy billboard. Yeah Joe Buck, I bet you had NO FUCKING IDEA what was going on with that banner. Must be some kind of authentic piece of underground culture asserting itself upon Major League Baseball! Yup, that's the only explanation. Look at those jagged letters! Look at the amateurish fabric! Yes, somebody is really desperate to share their love of an UPCOMING GODDAMN AUTOMOBILE. And they want you to upload your pictures and music to their site! Or something! And become part of the HHR community! WOW! Are tattoos available?
Man oh man, Chevrolet. I already disliked you for the design abomination that is and has been the Corvette. But now I outright hate you. Fuck you, Chevy. Don't try to relate to me, don't demand my attention, and most of all don't try to fool me. Stay out of my goddamn culture. You make cars. You are not a community, you are not an aesthetic, you are not a way of life, and now you are not a brand I would ever consider purchasing.
