they get us, they really get us

posted by catherine / March 28, 2005 /

remember a little while back i wrote about the three new luxury magazines coming to d.c. this spring? well, according to an article in today's post, it looks like at least one of them understands what the young urban people in this city really need:

Of the three, Spain-Smith's D.C. Style is staking out the most prosaic niche, one occupied by the 40-year-old Washingtonian magazine, which has more than 150,000 subscribers. Their average household income is $185,800. A four-color ad can cost up to $20,000.

Spain-Smith said D.C. Style is targeted at a slightly younger, more urban audience than Washingtonian. One with slightly less disposable income.

"We'll still show you the $8,000 bag, but we're going to show you an $800 one too," she said.

Comments

So blogs are for $80 bags? All I really want is a $2 pint.

Posted by: Kriston on March 28, 2005 10:56 AM

that's sick. seriously, i feel dirty just reading: "We'll still show you the $8,000 bag, but we're going to show you an $800 one too."

Posted by: nm on March 28, 2005 02:36 PM

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