the power of the SMS

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posted by catherine / December 30, 2004 /

i thought this was kind of neat: European text messagers raise millions for Asian tsunami victims

Italian mobile phone users have donated more than 11 million euros (15 million dollars) for the victims of the Asian tsunamis through a text messaging arrangement that seemed to set a trend, it was reported.

The Rome daily Corriere della Sera said Italians could contribute one euro to tsunami disaster relief every time they sent a text message, thanks to an agreement between the country's four mobile phone companies and its main television channels.

text messaging in italy is absolutely insane - in fact, i think people there use it more than actually just phoning another person. i thought it was the greatest thing ever, and i really wonder why it hasn't seemed to ever catch on in the U.S. i mean, italians use text messages to discover cheating spouses; berlusconi sent 50 million text messages to urge people to vote for him; even the pope uses them to send his followers a daily spiritual message. one italian prankster even sent a text message to his wife from a plane claiming that there were terrorists on board. hysterical!

Comments

I'm a fan, too. Frequently you need to convey a little piece of information to someone -- there's no need to force both parties to stop what they're doing for a phone call. But I don't think it'll catch on in the US because of the way we pay for cell service. A flat amount of "free" minutes means that people only conserve them after they reach a certain point, and without a pressure to do so, folks won't learn a new technology. Also, some carriers charge pretty outrageous SMS fees -- I know some friends on Verizon pay a dime every time I text-message them. That's nuts!

Posted by: tom on December 30, 2004 11:23 AM

It's a dime to send on Verizon, but only 2 cents to receive a text message.

Posted by: Teresa on January 3, 2005 09:41 AM

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